Welcome to Anywebb.

For a multicountry site, especially if it is an e-commerce site, in each market the edition dedicated to it must be visible on Google, otherwise, users can access products, currency, shipments, and contacts from other countries, losing leads and sales opportunities.

Even a large important brand like Nike has problems of this type: in the example next to it, it positioned the US site in the UK market, with currency, shipping, and perhaps even wrong products.

With the change of domain or with the redesign of a site, not managing the transition from an SEO perspective can lose the majority of visits from Google.

Many large companies largely underestimate the harm that can result from this.

Between 2021 and 2022, some of the top Italian banks lost between 35% and 50% of organic visibility following the redesign of the site, making significant SEO errors on architecture and migration.

A strong SEO strategy allows you to exceed the visibility of the market leader , gaining notoriety and becoming the top-of-mind brand for certain issues. For the same reason, a leader must supervise with great attention his own leadership also on Engines.

In 2021 De Cecco, thanks to a well-thought-out SEO and content strategy, managed to obtain organic visibility more than double compared to a much larger brand, both in terms of reputation and offer, such as Divella.

Google is constantly evolving, but adapting to updates is not enough. It is necessary to know and prevent the directions in which it progresses, building solid and lasting visibility and ensuring the long-term investment.

Even very authoritative publishing sites are undergoing Google’s continuous search to raise the level of results, rewarding in-depth articles and authoritative voices, to the detriment of those most similar to all the others.

SEO consultancy for design and development

SEO is often considered only at the end of the process of supporting the technological choices, the definition of semantic areas and information architecture, workflows, and ongoing management costs.

We analyze the Client, his market, the objectives, the visibility and strategies of the competitors on the engines, the searches of the users, we also dialogue directly with the Design, IT and Communication departments of the Client and with any other suppliers (Development Agency web, Content provider, System integrator, Consulting agency, Translation agency, etc.) providing complete and in-depth guidelines for the design and development of websites. We also support the team continuously during the design phases (architecture, wireframe, development) and until after the website is published, monitoring its correct crawling and indexing.

SEO migrations

Moving the URLs of a site, for example, because the domain changes, the TLD (top-level domain, such as .it, .com, etc.), the default protocol (transition to HTTPS), or even just the information architecture, it is one of the most critical situations for SEO. The positioning on Google is in fact linked to a URL and therefore in all these cases, it is necessary to declare whether a page has been moved, under penalty of potential loss of all visibility and organic visits.

We follow the entire SEO migration process: preliminary analysis, URL mapping, redirect strategy and table, post-migration checks, and indexing and positioning monitoring in the following weeks. This type of consultancy is carried out both for single sites and for entire web ecosystems (multidomain/multicountry/multilingual) or in the case of domain aggregation.

Semantic on-page SEO

Starting from the strategic analysis, we create a relational map between topics, keywords, and pages to evaluate which pages should be optimized and which should be created new.

For each page we define the structure, content, formatting, layout, and obviously all the tags (title, meta description, heading H1, H2, etc.) relevant from an SEO perspective, also for images and videos.

We provide the exact structure to follow for the drafting of the single content and, if the Client requests it, we make it completely autonomous in the operational SEO management, through training workshops with the marketing and communication departments and IT, with the editorial staff and possibly also with content providers.

On-page optimization activities usually follow an agreed plan dependent on the structure of the site and the quantity and complexity of the content to be optimized.

SEO driven editorial strategies and plans

For publishers, but also for B2C and B2B companies, we build SEO-driven editorial plans of any extension, aimed at acquiring visibility and lasting positioning on any topic, possibly working in synergy with the Client or with its content providers.

We analyze the market, the objectives, and the visibility opportunities for the Client, taking into particular consideration the target, the type of search intent, and the competition on the various topics.

Together with the editorial plan, divided between articles or evergreen/pillars and support contents, we provide the main SEO interest tags (title, meta description, heading) already optimized.

SEO penalization recovery

With the evolution of Google’s algorithms towards a real-time approach, it is less and less frequent to see sites that suffer a penalty. However, there are updates, such as the recent “medic update” (a core update that mainly affected health-related sites), which require targeted and long-term activities, especially for those sites that have not been able to, or have not wanted to, interpret and predict the development lines of Google’s algorithms.

We follow our Customers throughout the recovery process, whatever the initial conditions and necessary activities, until complete recovery.

SEO for e-commerce

E-commerce sites have architectures and features that require specific solutions. For example, product presentation and selection pages, and even product variants, almost always result in content duplication and wasted crawl budget that need to be resolved.

More generally, e-commerce companies can have indexing difficulties , especially when they have extensive catalogs and low trust, for example, because they are little-known startups or brands. In all these cases, we apply SEO best practices across the e-commerce world, also taking into account the performance in terms of conversion.